I highly doubt Apple is aiming at enterprise, more likely prosumers. Don’t forget, Apple users are people who like to spend insane amounts of dollars on overpriced hardware If you like to spend $1700 on a phone, then $3000 on a headset is not out of reach I’d think. I think they’re just aiming at consumers with money with their first headset versions. They already said that the next version will be substantially cheaper and more geared at the masses.
Still, not everyone who is considering the Crystal would also care to cough up 3k for a headset. How big the overlap in users is, hard to say … But I do think they will directly compete.
Or look at it like this: if you have 3k to spend on a headset, what do you buy? Right now you’d be looking at Varjo or the Crystal. But in a few weeks there’s another option.
This indeed potentially is a huge downside of the Apple. If you can’t run SteamVR … well that would be a big thing. I’ll pass if there’s no SteamVR compatibility and 0 games to play at release.