Here’s my speculation/educated guess about what’s happened:
The 8KX originally only supported up to 75Hz native due to limitations of DisplayPort 1.4. Pimax worked with nVidia to boost this to 90Hz using newer capabilities on 30 series cards (even though it was technically beyond the original spec).
Pimax advertised and released this new capability. And then subsequently discovered that it wasn’t working for a substantial portion of its customers when complaints and support tickets started rolling in. Pimax presumably knows technical details about the underlying problems that have cropped up across their customer base, but it’s generally assumed that it has to do with overdriving the displayport beyond its rated maximums. Though that is not necessarily the case, or may not be the only cause that comes up. But this seems to have led to multiple variations of the firmware (which all have the same version number) which work around at least some of the problems which can be given to individual users by Pimax support to fix their problems on a case by case basis.
This has surely created a lot of pain for Pimax on multiple fronts. And there probably isn’t a way to just fix it outright for everyone that they can put into a firmware update, or they would have already done that. I’m pretty sure there’s a substantial portion of users for whom the combination of hardware they have prevents 90Hz from ever working even though they have a supported nVidia chipset, and it may come down to specific board partners, models, and revision numbers of GPUs.
To add to this, the 8KX has been around for 3 years at this point. Something which I don’t think anybody has mentioned yet is the issue of EOL parts. Small companies don’t have the ability to require their suppliers to keep parts in production for longer. So it becomes necessary to change parts over longer production runs.
So I suspect that both of these factors have played into Pimax producing this new revision of the 8KX. The new model has updated parts that are able to do 90Hz native reliably now which resolves that fiasco for them going forward. But they may have been forced to switch to the new revision before the firmware was fully ready because they can’t actually get parts to make the old revision 8KX anymore.
If my guesses about this are true, I can see where there would have been a discussion about whether to call it a new product (8KX Pro, 2.0, etc). But how can you? It doesn’t actually have new features to advertise which the old revision didn’t (at least supposedly) have. And it would be drawing attention to the problems with 90Hz that the old revision had. So instead Pimax just started shipping the new revision without any announcement.
This isn’t actually unusual. All hardware companies put out newer revisions of their hardware for a variety of reasons, often because they have to change internal parts over time as availability changes. Most of the time these are silent releases, and customers never have any idea. The product looks and acts the same. The Valve Index you buy today is almost certainly not actually the same Valve Index that was for sale at launch. Just as almost certainly this is not the first time Pimax has silently switched to a new revision of the 8KX. That is entirely normal and customary for businesses to do.
The unusual part is that Pimax wasn’t fully ready with its firmware and software yet. The new revision behaves differently and requires incompatible firmware, and that has made the “silent” switchover very visible this time. Customers are shocked and worried about what it all means.
I’d like to point out that existing customers who already have the older revision 8KX are not affected by the existence of this new revision. Pimax has not taken away your slower refresh rates or legacy upscaling mode. This change affects new customers that are buying a new 8KX now. And Pimax has changed the advertising on their website to reflect the current state of the 8KX that they’re buying now. It lists 90Hz only, nVidia only, etc.
Personally, I’m a new customer myself. I only just bought my Pimax in December, and I kind of wish I’d gotten on just a little later so I received this new revision. As a new customer, I really don’t care about all of those old legacy modes anyway. It was the announcements of 90Hz native support, DMAS, and the upgrade program to the 12K that got me to try an 8KX.
Anyway, if I’m right about how things have gone down, Pimax’s actions here do make sense. It’s not ideal, but I suspect they didn’t have much choice.